Welcome back to the IF She Did It podcast. 

We took a little break. My apologies. But we are back, and we are going strong. There are so many exciting things coming in the month of July, and I cannot wait for you guys to hear all about it. Weeks episode, I have my friend Haley coming on, and we're talking about Alignment and you guys, it is a really great episode. Haley is really freaking good at public speaking, and I just really enjoyed this episode. I think you are, too. 

But before we dive into this week's episode, I do want to let you guys know we missed out on me sharing this with you the past couple of weeks because we took a little break. But this coming Thursday, I am hosting a workshop called the Feminine Marketing and Sales Workshop. It's going to be about 90 minutes long. We're going to talk all about feminine embodiment in business, what that means, what it looks like to have to kind of work in tandem between masculine and feminine and business, and how you can utilize your feminine embodiment, your feminine energetics, to massively accelerate your business success and create the most potent activating, marketing and sales strategy you've ever created, because there is a completely different energy around the way you create content when you're coming from the side of feminine marketing and sales. And I'm just so excited to share it with you guys so you can grab your ticket. The link will be in the show notes for that. You're really not going to want to miss it. There are some badass women signed up. Quite frankly, just being in the room with all these people is going to be so epic for you guys. So come join. Link is in the show notes. And without further ado, let's dive into this week's episode. Welcome to the If She did It podcast with your host, business coach and business bestie, Becky Feigin. 

This is your one stop shop for all things business growth, energetic alignment, strategy, mindset, and a fun touch of spirituality. Nothing is off limits here, and you're bound to lead every single episode inspired, excited, and ready to take massive action in your business. This podcast was created to help create more badass female CEOs and help you see that business gets to be simple, strategic, and fun. Now, let's dive in. Welcome to the podcast, Haley. I'm so excited to have you. I'm so happy to be here. Thank you so much. Of course. Okay, so, to get started, dive in with this episode. I want to give you the floor so you could share your story of entrepreneurship and where you are today with everybody. Tell us who you are, what you do, all the things. Take it away. All right. So, I'm Haley Wolf. I am alignment coach and a published author, and I help ambitious women embody their true selves with function and ease using my proven three step approach to help you find your own unique alignment. And a little bit about my story is I actually started off as an exotic dancer. I was dancing for three years, and I traveled all over the United States working at over 20 different clubs. 

And I really got into the entrepreneurship mindset that way because an exotic dancer, you are working as an independent contractor, so you work for yourself, but working under a club. And then from there, I really started getting into the healthy lifestyle and living a happy life and got into fitness coaching. But it turns out that I absolutely hated it to the point where I was literally like every client I was dreading even working with. And years prior, I got into Holistic, life coaching, spiritual coaching, and all the things. And I finally decided to take that huge leap into life coaching and came up with my alignment coaching with my proven three step offer to help you find clarity, self, trust, and harmony. So, yeah, it's a little bit of my story. I love that you did a really great job at sharing a lot, but giving, like, a little SparkNotes version because you have been through, I feel like, a lot of journeys to get here. I love that you have this three step process that you take your clients through. So how did you come about creating this process? So it's actually basically a creation of a mixture of my experiences, what my clients found that they needed, and my education and getting my certifications as a life coach. 

And I found that a lot of women really struggled with knowing who they are, feeling like they trust themselves, and finding harmony in their lives. And I don't want to say balance, because when we say balance, we think it's even. When I say harmony, it means it can be up and down. And especially, I know you talked a lot about the feminine and masculine, and that really comes into it. And that's why I created my podcast and my website called Hustle and Align. It's basically the feminine and the masculine or the right side of your brain in the left side of your brain, or the yin and yang, whatever you feel comfortable with. And I found that women struggled to find that harmony in their lives. So a lot of my clients come to me for being stressed out. They're drained. 

They are second guessing themselves. They deal with procrastination or perfectionism, and they just feel lost. They feel confused. And that's where it really stands from, was the mixture of it all. And as my own experience, it took me forever to figure out what I wanted to do and how to find that harmony in my life. That's awesome. So for people that are like, okay, I always hear this word alignment, but what the hell does alignment mean? Break this down for them. All right, so alignment is really embodying who you truly are not to you that has all the worries, the self doubt, the fear. It's embodying your highest version of yourself in going after those dreams, knowing who you are at a core level, knowing your values, your strengths and your weaknesses. And then again, finding that harmony, finding the time to do and be, to achieve and to relax. So alignment is really stepping into your power and thriving in all areas of your life instead of that constant wash your brain that we have, or being stressed out or the endless burnout cycles that I used to go through which were not fun. So it's really just a mixture of stepping into your power and being who you're truly supposed to be. 

I love that and I think that's so important for entrepreneurs to discover. Finding their power, finding the things that will serve them within their life and business that they don't burn out. That's such a great point because every time that I am able to harness into alignment and sometimes the period of alignment, sometimes it's long term alignment, I don't feel burnt out because I recognize what is it that I need today, what is it that my body needs versus what my business needs and how can I provide for both. Because I think that so many people get into that fully hustle, masculine approach. Especially when starting a business up. Like I have to work, work and some businesses at work but we also need to fill our own cups. Yeah, definitely. I feel like too a lot of the times when you start your business, this society pushes the going, the doing and our brain actually starts to get wired because we're seeing these things on posts, on Instagram and Facebook and our brain starts to actually get wired to believe that's how we should live our lifestyle. And then it's trying to unwire that and peel back those layers and write a new story for your life that really makes that big change. And it can be hard, especially when that's like you're literally changing the wiring in your brain that doesn't come overnight. 

And I do say to my clients alignment is an ever changing process. What made you feel aligned yesterday might not make you feel aligned tomorrow. It's a constant evolvement, it's a constant reflection changing even in your business. Let's say you like me, I decided to be a fitness coach and it was not in alignment with what I want to do. You have to figure out what is in alignment, be able to willing to change into what does feel an alignment for you. And same thing when you're doing launches, you're like launching your podcast episodes. It's doing so on a time frame that feels good for you. You don't need to work 8 hours a day if that doesn't work for you. Me personally I don't have the energy to work 8 hours a day. I'm very tired a lot and I have a lot of energy. So for me, like, two or 3 hours a day, that's it. And then the rest of the day is relaxing and doing my own thing. And each person is going to be different because it's unique alignment. Everyone's aligned. It's not the same because everyone's body is different, everyone's brain is different, everyone's business is different, and you get to choose what that alignment looks like, but it is that constant evolvement and reflection, because if you don't, you're going to end up stuck, and then you're going to start feeling those worries and anxieties and those fears. That's so true. And everything that you said, I'm like, yes. Nobody consists of nodding my head with everything Haley has been saying. So something that you said that I think is actually so powerful, even though it may have seemed to some people that are listening, like, just another point in what you were just saying is that you started as a fitness coach, and you realize, this isn't in alignment with me. This isn't something that I'm enjoying. I need to shift. And when you first start as a fitness coach, you may have felt like, oh, I think this is going to be in an alignment with me, or you may have thought, like, I might enjoy this. You weren't sure, but you still went forward and tried it to see what would happen. And I find that a lot of entrepreneurs, or like aspiring entrepreneurs, I find two different things in this concept. One is that aspiring entrepreneurs want to start a business, but they're so scared of picking the wrong thing that they just stay frozen in this, like, I'm thinking of something, I'm trying to figure out what I want saying, and then ten years past, that's like, dramatic. But it does happen, like, ten years past, and they're still in their job that they hate because they were scared to try something. 

So that's like, the one side that I see and then the other side that I see is entrepreneurs that start something realize, you guys can probably hear my dog barking in the background if you can. I'm so sorry. She's such a bad person. They're in something that they think they want to do maybe three months in maybe six months, in maybe years, and they realize, oh, I hate this, I'm not in alignment anymore. But they feel so trapped that they refuse to shift even if they realize, oh, this is the thing that I'm passionate in. So it's awesome that you represent the story of I recognized I was out of alignment and I made the shift, and it may have been hard, but I did it because I'm sure it's inspiring for people that are like, I talk to so many people that are afraid to shift or afraid to start the business because they don't know what they want to do. 

Yeah, I feel like for me, the shift was not easy either. It wasn't just like one day instantly, snap. I switched right over. A part of me was really like, what are people going to say? Because I know my parents. I've switched careers so many times and I was like, my parents are going to be like, think I don't know what I'm doing, or I'm constantly changing my mind. But once I realized that this is what I really felt passionate about, that I had to go after it. No matter what the fear. You can't let fear hold you back, especially in your business. It's okay to jump to a different thing that makes you feel lit up. Another part of being aligned is finding things to do every day, whether it's your business or your hobbies that light up your soul. I've seen so many coaches, they come onto like a call or they're trying to promote their offer, and they're just like monotone, no energy behind it, like nothing. And you're like, wow, this is not really exciting. You become way more magnetic to your clients when you are lit up, when you are in alignment with what kind of business you're supposed to be doing. And I feel like if you aren't like, when I was in my fitness business, I wasn't in alignment and I wasn't landing more clients because I wasn't excited about it. So you're actually putting yourself through more pain, more stress, and more struggle in your business, staying in something that's not in alignment with you. Yes. You hit the nail on the head like so many people. If I keep pushing forward on the thing, maybe it'll start to feel good or maybe I'll find my passion for it again. But it's like if you're not passionate about what you're doing, the sales aren't going to happen. Like, the growth isn't going to happen. You're going to feel stuck. And even for me, I've had my business coming on four years now, but for the first, second and part of the third year, I want to say I was working with coaches that were very much fully in their masculine, which is fine, it serves some people, but it wasn't serving me. And so they were kind of like, whether intentionally or not, putting their beliefs onto me. And I felt really stuck. And without even realizing it went into a massive period of burnout where, in retrospect, I just got out of this phase of burnout probably two months ago, if even that long ago. And I was forcing for a long time in my business because I was like, I know I love what I do. So sometimes it doesn't even have to fully. I did end up pivoting a bit, but it doesn't even have to look like a full on pivot. But I was like, I know. I love what I do. I'm happy on client calls. But every other part of my business I hate right now. I hate coming up with new programs. I hate selling. I hate everything. Nothing feels good for me. And it was because I was doing business in a way that didn't serve me because I have the wrong kind of mentors for myself. 

And it happens, and you learn from every decision you make. But it's crazy what being out of alignment does for just like, your life and for your business, because it can impact the way that you think about things. It can impact your mental well being, it can impact your sales in your business. It really can impact all of those different things. So with all of that in mind, for someone that's like, oh, shit, I'm listening to this and yeah, I'm so not in alignment right now and I need to get there. What are the first steps they can take to work on getting into alignment? First, but definitely to be start looking at who you are. Get to know what your interests are, what your passions are, your hobbies, your strengths, your weaknesses, your likes, your dislikes. Get to know all of that. And then from there, I think a lot of people think that you find your purpose, right? In reality, you cultivate your purpose. Your purpose comes from a passion that you have cultivated or a hobby that you have cultivated into your purpose. You don't just walk into a yoga class for the first time. You're like, this is my purpose. No. You take a yoga class 20 times before you realize this is what I'm supposed to be doing. I mean, sometimes it's an instant click. Other times it's normally built up over time. And I think that's so important to start to look at what you love doing instead of just going on the Internet and being like, well, this lady is a business coach, so I'm going to be a business coach because it looks like that's a lucrative income, and that can be good for me. You really have to look at what you like to do and then go from there and then cultivate it into something that's yours. I feel like I see so many coaches, and I talked about this on Instagram the other day, so many coaches are doing the same thing. They're copying another coach, taking their work and putting it into theirs. Create something that's your own, and that's going to be your unique alignment in your business because it's yours. It's not a copy of anyone else's. And for the longest time in my fitness business, I was just copying everyone else because I thought that's what would bring me in income. But in reality, when you have a unique alignment, when you have a unique offer that no one else is selling out there and that you have proven results from your clients, they're going to be instantly drawn to you. You're going to have that magnetism that just brings them right in and they're not even going to question it. Yes, that was so good. I totally agree with all of that. What you said about people just being in alignment isn't about finding the thing that you think is going to make you the money and do that thing. Oh, my goodness, yes. I have so many clients even that are like, oh, I wish I want it to be a business coach because that would make me so much more money. And I'm like, no, so many of you think that, but it's like if you really put into perspective, business coaching is one of the most pressure filled things you can do because there's an expectation that if someone hires you, they're going to make more money or do the things, and ideally they should, but it's not the coach's responsibility. So everyone's like, oh, business coaching is so great because it's going to make me all this money because I'm selling money. But selling money isn't always the best thing to do. The best thing to do is the thing like you're saying that you feel so insanely passionate about. And I think that so many people struggle with that because quite frankly, I think that society has created this world where it's almost hard to have passions and hard to have hobbies because it's just so ingrained in us that you work and you relax. Relax. You go to work, you come home, people drink the alcohol to chill out or whatever, and then they eat their food and then they watch TV and then they go to bed. That's like the stereotypical life, right? So especially for people that are coming into entrepreneurship saying they want to find their passion, it's like a lot of them are like, they forget what it even looks like to be passionate about something in a way of like, oh, I can make a career out of this. You know what I mean? I feel like especially with Instagram and Facebook and TikTok, even, you see these people making a bunch of money in their industry and then you're instantly like, okay, I'm going to do this, because you're money driven. You're not passion driven, you're money driven. And when you're money driven, you're coming from a place of scarcity and from a place of lack because you're going after the money because you don't have it. When you go after your alignment in your business, you come from a place of power and you come from a place of purpose, and then you're magnetizing those clients in instead of trying to force them to come to you. Yes. And you're saying that it gives me, like, it reminds me of, like a good example for people of what it truly feels like to be in alignment. So, like I said before, I've been kind of like in and out of burnout for the past probably like a year and a half. In the past month and a half, two months, however long it's been, I have been able to get out of that burnout. 

And it's really been a lot of working to shift how I'm showing my business when I'm talking about what I'm focusing on into more of like, being in your feminine and like, yes, we have the strategy and my background is in teaching strategy, but that's not the core thing. It's the thing that we focus on so that we can then get to play in the feminine and like lean in the feminine. And so I'm coming up with all these new offers and I'm really excited. And I was talking to my mom yesterday, and I think it was yesterday, and I looked at her and I said, quite frankly, at this point in my business, I would rather go broke than have to chase after somebody to make them a client. How we were once taught to market and sell was very pressure driven, like, objection handling, convincing, chasing after the lead, like going after lead, all those things. And I was like, you know what, I don't think I will ever go broke because I'm very confident, like, the energy element and my content being the thing to sell for me. But I would rather do that than go do all these desperate things to try and make a sale. And that I believe is such a good example of like, doing the thing because you want to help the people and the money gets to be a byproduct of the thing that you get to do. Yeah, it's like the gravy on the mashed potatoes, literally, I think, too. Another point to mention is like, if you have clients coming in for free discovery calls, they're applying and you don't feel that they're in alignment with your business, you can say no. You can turn down thousands of dollars. Especially like for me, if they don't have an open mind, they aren't okay with me swearing. If they aren't on the same spiritual energy and wavelength as I am, I'm going to turn them down because I don't believe that I can actually help them because their mind isn't open enough for me to go into them. And it's okay to have clients that aren't aligned with you because you aren't for everybody, okay? And no one in this world is liked by everybody, okay? You aren't going to be for everybody. And that's totally okay because when those clients do show up that are exactly your dream, ideal client, you're going to feel so aligned and you're going to feel it. And I often talk about this in the sense of intuition. You have a gut feeling when you're talking to somebody, whether it's like, you know, if they have a good vibe or a bad vibe. Trust your intuition when you're connecting with your possible clients in your business. And that's going to make you feel that much more aligned because every time you work with them, you guys are on the same page. It works it vibes, but if it's not, you're going to be like, I don't want to hop on this call. They're probably going to say something weird or they're not going to believe something that I'm saying. You want to make sure your clients are aligned with the purpose of your business and that you can actually help them. Yes. So good. That's such a good other point of alignment. 

Like, when you have a client that you're like, oh, I feel like they're not right for me, but I really could use the money, so I'm going to take the client. It can be really hard for some people that are listening to this episode to hear this and be like, you're really telling me to not take the money, but there is no amount of money that you can be paid for you to have to deal with the client that is not aligned for you. It can be like, you can feel like, oh, but this is going to be such a win. Like, they're interested in what I have to offer. I don't really feel a good vibe, but they're interested and that should be enough. But it's like, okay, so you've just made a couple of $1,000 from this client, and I get to work closely with them for the next three months and you can't stand them. That is so not in alignment and feels so shitty and well, honestly, again, I won't go to the extreme. I've been very lucky with the clients I've had, but I've definitely had clients in the past that weren't necessarily the right fit in retrospect, and I definitely can see that. I can say from experience to a degree like, this is so important and I'm so glad that you brought it up because it's so true. When you have clients, if you accept the client that's out of alignment for you, it kind of shifts you into being out of alignment. And the other thing that I always like to say is when you let go of the client that's not right for you, even if it might take a little bit longer, the client that's like the dreamiest client is right around the corner. Yeah, especially too when it comes to you're signing a client and it comes to, like, pricing and you're pitching to somebody and you're trying to get these new clients as well. I think it's so important that your prices and your offer are in alignment with what you believe in. Because I've priced things way too low before, and then I felt like I got ripped off by offering them that much or there's times where I price too high and I'm like, I think I could have charged a little less than that. So it's also finding an alignment with your prices. And when you lift the price out to them and you're like, here's how much it is, you're going to know that you're worth, that you're going to feel aligned with that price. They're going to feel that, and then they're going to want to come into you. So I think that's another portion of alignment to really think about, especially in business, is your pricing. 

Is your pricing in alignment with your goals, your dreams, your desires? Does it cover your bills? Is it going to buy you that nice house that you want? Is it going to buy you clothes that you want? You have to price in alignment with what you need, what you want, what you desire, and all those things, because if you don't, then you're going to be like, I'm broke. I don't have anything that I freaking want, and this isn't worth it. The amount of time and energy that you're putting into it isn't worth it. You have to be mindful of your time and energy. And you know what's so funny? I find that there are two kinds of people that totally undervalue and undercharge themselves. The first kind of person is the person that's actually so in alignment with what they want to do that they love it so much that they forget that they deserve to be paid what they should be paid. And then the other one is the person that lacks confidence in what they're doing and is scared to charge more. But this is what I always say to my clients, because I've had several people come to me, like, interested to work with me, but they're like, I barely have any clients, and I want to charge an accessible price. So I literally cannot afford this, but I don't know what to do because I can't keep going on like this. And it's like the reality, the craziest thing is what people forget is that, yes, we want to be accessible. It sucks that coaching isn't accessible to everyone, but at the same time, coaching is a privilege. Being an entrepreneur, like service providers, coaching, all those things, it's a privilege. Products that aren't a necessity, again, still privilege. All of these things are privileges to have, and we forget that. So the reality is, as a coach, as a service writer, you're not meant to be helping the people that can't afford to work with you. Because if you charge in a way that makes you, quote unquote, affordable, first of all, they still might not not see the value. Second of all, they still might not be able to or want to pay you. And third of all, now you're charging this little amount of money to be accessible to them, and then you charge them a little amount of money to be accessible to them, and then they pay you. They now are feeling good, maybe, but you're like, wow, now I can't afford anything. I can't do anything. So now you've become accessible at what cost? Yeah. Your stress, your anxiety, being out of alignment, I think too, it's so important that you don't price too low because most people, when they put only a small amount of money into something, they're only going to put a small amount of effort into that something. The more that they invest, the more they're investing in themselves. 

And I'm not saying you need to price your numbers skyrocketing high, but put it at a price range that they're willing to make sure that they spend the time because they invested that money, and they want to get something out of it. And if they don't get something out of it, then they're going to feel like that they weren't aligned with your program. So I think that's another super important thing. Pricing is like, pricing is hard. When I first started pricing things, I was like, I don't know what I don't know. I'm like, what are my words? I was like, Okay, you just got to know what you want to make. You have to know exactly what you want in life. Exactly. I hate when people and I used to think like this too. It's like, what am I worth? And it's like, you're worth everything. Like, we can't think of that way. The thing that what I have gotten to the point in within my business is when I think about pricing, and it has come from getting into alignment, seeing the value, understanding what I can provide and all these things. But what I do is I'll write out a program idea, let's say, and I have this whole idea in my head. I'm so excited to get down onto paper, and I write out all the ideas that I have about the program, and then I'm like, Okay, let me fill into the price. And I'll literally just write a number on the paper. That's the number that came to me. And there have been times where I've tried to challenge that number and be like, oh, that feels like a little too high for what this is. Like, I don't know that I want to do this. I'll write a lower number down. This actually happened recently. I'm like, Okay, I think I'm going to charge a lower number, actually, at least for the first round. And then I go to talk about somebody, and I forget that I decided that, and I tell them the higher number, and I'm like, Okay, I guess that's what I needed. That was the price that was right for me. But I think it comes from working on being able to take away the judgment around what it is. That what the pricing means, because people tend to go so deep into, like, what does this mean? Why is blah, blah, blah, blah? And it's like when you charge a price that feels fair to you, you get to do the things and go above and beyond and all those things. And that's what I think is so important to remember. Yeah. One of the tools I do, too, is write down everything that you're providing them, and it's like, how much is peace of mind worth? How much is not having stress in your life worth? How much is that worth? And then two, would I pay this? How much would I pay for this course? Would I see this looking at it? But I personally pay that price. And since you know exactly what's in there, you're knowing exactly what you're putting into it, and you're like, okay, I pay that price for this. And I feel like that makes you feel a lot more comfortable and a lot more aligned with your pricing. Yes. That's so good. It's so true. 

Okay, so I feel like we've touched on a lot of different angles of getting into alignment and what it can look like. So just to kind of, like, close things out a little bit for people that are like, okay, I understand this concept of alignment, and I hear what you're saying, I hear what you're telling me, but it just feels really hard, and it feels untouchable for me, almost. Do you have any advice for those people? Yes. So first off, it's okay that it feels foreign to you because society is literally telling you that it is foreign. That's not normal. That's okay. But I'm telling you that your alignment is already inside of you. You already have it. It's in your being. It's in every one of your cells. You just need to dive a little bit deeper to find it. And I truly believe, yes, you can do things on your own and dive into things like selfhelp books. I truly believe having a coach to guide you towards your own unique path is so important because it can be hard by yourself, because there is going to be roadblocks that come up, but know that it's already there. You just need to dive deeper and go deeper into yourself. Know who the fuck you are. Build up that confidence, find that clarity, and find that harmony in your life. I love that. Yes. Amazing. Well, thank you so much for being here, Hailey. Before I let you go, please share with us how everybody can find you, and I'll link everything as well in the show notes. So I am on TikTok and Instagram, and I am Haileywolf, and my name is spelled H-A-I-L-E-Y because everyone spells that wrong. And I also have my website. It is Hustleandalign.com. I have an amazing freebie on there. I also have my first ever published book on there and one on one coaching, so I have that on there. Amazing. Thank you so much, Haley. All right, y'all. I hope you enjoyed this week's episode. If you did, it would mean the world to me. If you posted about it on Instagram, tagged us in the photo on your stories, left a review. Ideally, five stars would mean the world to me. The more you share about the podcast, the more people that we can provide this value to the more people whose eyes will get on the podcast. And as a reminder, the Feminine Marketing and Sales Workshop will be happening this Thursday. So head to the show notes to grab your ticket. You're not going to want to miss this. Trust me, it is going to be epic and I will catch you all next week on the issue to the podcast.