What is content that converts?

As a business owner, it’s important to constantly be thinking about how to increase your sales and drive more revenue for your business. One effective way to do this is by creating content that converts.

Content that converts, or revenue building content, is actually so important that it’s a top trend to prioritize in 2023 on almost every end of year trend report.

But what is content that converts, and why is it so important? Simply put, content that converts is any type of content (such as a blog post, social media post, email, or landing page) that is designed to persuade a viewer or reader to take a specific action, such as making a purchase or signing up for a service.

Why is this important? Because creating content that effectively converts can lead to more sales and revenue for your business. By targeting your content towards a specific audience and creating a clear call-to-action, you can increase the likelihood that your content will be effective in driving conversions.

Revenue building content allows you to take some of the pressure off yourself and allow your content to make your sales for you. This will save you a lot of time that is typically spent having conversations with potential clients and even sale calls. Conversations (and sales calls) are great, but they don’t feel so great when you spend all your time trying to convince someone to buy from you. Converting content does that for you.

Additionally, creating content that converts can also help to build trust and credibility with your audience. By providing valuable and informative content that addresses the needs and pain points of your target audience, you can establish yourself as a thought leader in your industry and build trust with potential customers.

So, how can you create high converting content? Here are a few tips:

Identify your target audience

In order to create effective content, you need to know who you are trying to reach. Consider factors such as age, location, interests, and pain points when defining your target audience.

How to identify your target audience:

1. Define your product or service: The first step in identifying your target audience is to clearly define what you are selling. Consider the benefits and features of your product or service, as well as the problem it solves.
2. Conduct market research: Market research can help you to gain a better understanding of your potential customers. Use tools such as surveys, focus groups, and customer interviews to gather data about the demographics, interests, and needs of your target audience.
3. Analyze your current customer base: Look at your current customer base to identify common characteristics and patterns. This can help you to identify trends and insights that can inform your target audience.
4. Create buyer personas: A buyer persona is a fictionalized representation of your ideal customer. Use the information you have gathered through market research and analysis of your current customer base to create detailed buyer personas that represent your target audience. I like to think of this as creating a description of my dream client. In a perfect world, what are the details of the dreamiest person you could work with?
5. Refine and update your target audience: As your business grows and evolves, it’s important to regularly review and update your target audience. Use data and feedback from your customers to refine your target audience and ensure that your content is effectively reaching the right people.
   

Use compelling headlines

A strong headline is crucial in grabbing the attention of your audience and persuading them to continue reading. Make sure your headlines are clear, concise, and compelling.

Create a clear call-to-action

Your content should have a specific goal, such as getting the reader to make a purchase or sign up for a service. Make sure your call-to-action is clear and easy to follow.

Use visually appealing graphics

Visuals can help to grab the attention of your audience and make your content more memorable. Use graphics, images, and videos to break up text and make your content more engaging.

Optimize for search engines

In order for your content to be found by potential customers, it’s important to optimize it for search engines. Use relevant keywords and make sure your content is easy to read and navigate.

Creating content that converts is essential for driving sales and revenue for your business. By identifying your target audience, using compelling headlines, creating a clear call-to-action, using visually appealing graphics, and optimizing for search engines, you can create effective content that persuades your audience to take action.

Ready to create powerful content that converts so that in 2023 you can have clients eager to pay you high four (or even five) figures to work with you?

I’m currently enrolling for my new program, The Feel Good Sales Portal, which begins the week of January 16, 2023.

This program will help you finally create an aligned sales strategy that includes having a strategy for creating content that converts. I’m a messaging expert and will be helping you to streamline your messaging for the highest conversions possible.

We will be taking action together over the 6 week program to bring in sales in your business.

Click here to learn more about the program and lock in your spot.